Somerled
Designs
Branding Properties with Personality
Client Brand Development
Creative Direction
Photography Design
Process Ownership
Somerled Designs creates short-term rental properties that stand out in competitive markets through high-end interior design strategies. To stay at the top of their industry, they needed to elevate their services through custom property branding and standout lifestyle photography.
I was brought in to establish and lead Somerled’s client-facing visual brand and lifestyle photography services, creating comprehensive processes and deliverables that take client properties to the next level.
In just four months, I’ve led and launched more than 35 distinct property brands and lifestyle photography design projects.
But how do you show off that beautifully branded guest experience? Through lifestyle photography.
Lifestyle photography design includes casting, production, and creative direction, all designed to capture each property’s unique personality and maximize market appeal.
Why?
Because properties with personality create memorable experiences, lead to increased bookings, and higher guest satisfaction.
