Calyx
Containers
Turning Packaging into Profit
Revenue Strategy & Launch
Client Branding
Creative Direction
Process Ownership
Because 70% of consumers judge brands by their packaging, the team at Calyx Containers knew they had to step up their design game. Enter Calyx Creative — an in-house creative agency that didn’t just elevate their clients’ packaging, it turned design services into an active revenue stream.
As head of Creative, I led the charge to launch Calyx Creative, wrangling eight departments and a team of 20+ to bring the vision to life.
The goal? Make Calyx Creative the go-to design powerhouse for the cannabis industry and integrate it seamlessly into Calyx’s vertical packaging ecosystem.
It’s safe to say the results speak for themselves.
500%
Growth in creative revenue within year one (Q1 ‘22 – Q1' ‘23)
350+
Client packaging projects per year
70%
Faster project turnarounds with improved streamlined workflows.
