Learn On
Campaign
Engaging a Community of Learners
Content Strategy
Creative Direction
Campaign Development
While many people in the Jewish community hit pause on their Jewish education after Hebrew school, Combined Jewish Philanthropies (CJP) believes the journey doesn’t stop there—it’s just getting started. CJP sought to ignite a lifelong love of learning within the Greater Boston Jewish community through an audience-wide call to action. I led the creative team in developing an award-winning full-funnel campaign to raise awareness, spark engagement, and show that CJP’s learning opportunities are open to anyone, no matter where they are on their path.
The Learn On campaign engaged the community with bold copy, dynamic imagery, and a playful color palette to make Jewish learning feel fresh, inviting, and totally accessible. Whether you’re continuing your journey, picking it back up, or starting anew, we made it clear that learning doesn’t have an expiration date.
And this campaign wasn’t just engaging—it was award-winning. It took home a Silver Award and Honorable Mention at the 2017 In-House Agency Forum Awards, plus a 2018 GDUSA American Inhouse Design Award.
