Giving Tuesday
Storytelling that Drives Results
Campaign Strategy
Creative Direction
On GivingTuesday, the nation’s biggest day of giving, Combined Jewish Philanthropies needed to break through the noise and capture donor hearts. With countless nonprofits vying for attention, CJP had to deliver a fundraising message that not only resonated but also inspired action. I led the creative team in developing a bold full-funnel campaign that blended historical inspiration with modern storytelling, ensuring CJP stood out and exceeded engagement and fundraising goals.
We developed a vibrant campaign featuring four Old Testament-inspired visuals paired with dynamic, action-driven copy.
From attention-grabbing social media content and strategically crafted emails to an updated homepage and a dedicated donation page, every piece was designed to inspire participation and amplify CJP’s voice on GivingTuesday.
The campaign didn’t just perform — it shattered expectations. Individual donors doubled from the previous year, and total funds raised skyrocketed by over 300%. By tapping into powerful storytelling and bold creative, we turned this campaign into CJP’s most successful GivingTuesday yet.
100%
YOY increase in individual donors
300%
YOY increase in dollars raised
