Calyx Concentrates 2.0
Marketing Quality Through Science
Creative Direction
Launch Campaign Materials
Calyx’s square glass extract containers were designed to preserve cannabis concentrates, but their initial product fell short of expectations. Customers needed a better-performing solution, and Calyx responded. They redesigned their containers, featuring advanced glass technology, improved manufacturing, and superior sealing. As Director of Creative, I led the creative team to manage, develop, and execute the 2.0 launch campaign that communicated trust, quality, and the science behind the improvements.
Focusing on science and storytelling, the campaign used data visualization and vivid messaging to demonstrate the container's superior performance. From bold digital ads and print materials to targeted social and email content, every piece combined vibrant visuals with hard-hitting data. Sales teams were equipped with polished, customer-focused collateral to highlight rigorous testing and product enhancements.
Backed by powerful data and compelling creative, the new containers proved their preservation prowess, elevating Calyx as a trusted leader in extract packaging.
