Barbe Ennis Ceramics
Crafting an Artist’s Brand
Brand Strategy & Development
Creative Direction
Barbe Ennis, an international ceramic artist based in Gloucester, Massachusetts, creates eco-conscious art that raises awareness about environmental conservation. Her work, rooted in sustainability and inspired by nature’s fragility, needed a cohesive brand to establish her as a ceramic artist with a clear vision, communicate her artistry and mission to a broader audience, and offer a platform for selling her work beyond traditional galleries. I developed a cohesive brand identity, tone of voice, and digital presence that reflects Barbe’s organic style, mission, and values while enabling her to showcase and sell her work.
The brand identity is clean, approachable, and grounded in an earth-inspired palette, mirroring Barbe’s artistry. I designed a versatile logo featuring a word mark and an icon, doubling as a hand stamp for her ceramics. To expand her reach, I created a website that highlights her gallery pieces and mission while providing a seamless way for customers to inquire about and purchase her work.
A stunning visual identity and user-friendly website empowered Barbe Ennis Ceramics to connect with audiences, communicate her eco-conscious mission, and offer her art beyond gallery walls.
